Excerpt:
In their new ad campaign, the Boy Scouts of America seem to be positioning themselves to appeal to a younger demographic--or at least, a more ironic, hipster-minded one.
http://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
Excerpt:
Ogilvy’s advertising mantra followed these four basic principles,
- Research: coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as research director.
- Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals.
- Creative brilliance: had a strong emphasis on the "BIG IDEA."
- Results for clients: "In the modern world
http://www.cbsnews.com/8301-505123_162-42743093/ogilvys-seifert-praises-gray-despite-role-in-scandal-that-sent-his-wife-to-prison/?tag=bnetdomain
Excerpt:
September 23, 2009 2:12 PM
Ogilvy's Seifert Praises Gray Despite Role in Scandal That Sent His Wife to Prison
(MoneyWatch) Ogilvy & Mather vice chairman Bill Gray is retiring, leaving John Seifert* to head the agency as Ogilvy North America Chairman. The move, which was expected, was accompanied by this extraordinary memo from Seifert to the agency, according to Ad Age. It says:
Seifert's wife, Shona, did 18 months in prison in that caper, which prosecutors said started because Gray was angry that the agency wasn't making enough money on the account. Here, lest we forget, is a recap of the tangled history between Gray and the Seiferts:
The scandal started because Gray signed a contract with the Office of National Drug Control Policy that required his agency to have a sophisticated federal government billing system to handle the business. Ogilvy had no such system. Adweek:
Bill has so much to be proud of in his Ogilvy career, and we have much to thank him for. I would not have the leadership opportunity in front of me today without Bill's wise counsel and unconditional support.
Bill is as 'Ogilvy Red' as they come ... and always will be.What Seifert (pictured) is pointedly not referring to are the parts of Gray's career that he is less proud of, particulary his role in the White House anti-drug campaign scandal, in which six -- six! -- of his top managers were convicted of trying to defraud the government.
Seifert's wife, Shona, did 18 months in prison in that caper, which prosecutors said started because Gray was angry that the agency wasn't making enough money on the account. Here, lest we forget, is a recap of the tangled history between Gray and the Seiferts:
The scandal started because Gray signed a contract with the Office of National Drug Control Policy that required his agency to have a sophisticated federal government billing system to handle the business. Ogilvy had no such system. Adweek:
http://www.guardian.co.uk/world/2010/apr/29/boy-scouts-sexual-abuse-dykes
Excerpt:
Sexual abuse scandal rocks Boy Scouts of America after $18.5m payout
Organisation accused of cover-up as it seeks to keep thousands of 'perversion files' secret
Chris McGreal in Washington
Plaintiff Kerry Lewis shows his relief after winning his sexual assault claim against the Boy Scouts of America. Photograph: Rick Bowmer/AP
In a growing scandal threatening to rival the crisis hitting the Roman Catholic church, the Boy Scouts of America has been accused of covering up decades of child abuse in order to protect the reputation of what is now a billion-dollar organisation.
Last week, a jury in Oregon made the largest punitive damages award to a single plaintiff in a child abuse case in the US by ordering the Scouts to pay $18.5m (£12m) to Kerry Lewis, who was repeatedly assaulted by a former assistant scoutmaster, Timur Dykes, in the 1980s. Dykes had admitted to a superior in the Scouts that he had abused boys, but was allowed to remain in the organisation and is alleged to have sexually assaulted several other children who are also taking legal action.
http://www.cbsnews.com/8301-504083_162-20001050-504083.html
Excerpt:
March 24, 2010 8:25 AM
Boy Scout Molested By Scout Leader Timur Dykes Testifies, Says Dykes was "The Coolest"
PORTLAND, Ore. (CBS/AP) The 37-year-old man who's suing the Boy Scouts of America for allegedly knowing of pedophiles in its ranks says he once thought Scout leader Timur Dykes, who molested him, was "the coolest."
The man testified in court in Portland, Ore., that at first he worshipped Timur Dykes because he knew everything about the woods, was an expert mountain climber, and goofed around just like a kid.
Dykes has already admitted that he abused the plaintiff in the 1980s. Dykes was convicted three times of sexually abusing boys between 1983 and 1994, most of them Scouts.
The suit alleges the Boy Scouts knew it had child molesters among its troop leaders, but didn't tell parents or authorities. The Scouts say they kept confidential files on suspected molesters to protect children.
Charles Smith, attorney for the national Boy Scouts, earlier told jurors the documents helped national scouting leaders weed out sex offenders, especially repeat offenders who may have changed names or moved in an attempt to join another local scouting group.
Dozens of lawsuits have been filed against the Boy Scouts over sex abuse allegations, but judges for the most part have either denied requests for the documents - dubbed the "perversion files" by the Boy Scouts of America - or the cases have been settled out of court. The only other time the documents are believed to have been presented at a trial was in the 1980s in Virginia.
The man testified in court in Portland, Ore., that at first he worshipped Timur Dykes because he knew everything about the woods, was an expert mountain climber, and goofed around just like a kid.
Dykes has already admitted that he abused the plaintiff in the 1980s. Dykes was convicted three times of sexually abusing boys between 1983 and 1994, most of them Scouts.
The suit alleges the Boy Scouts knew it had child molesters among its troop leaders, but didn't tell parents or authorities. The Scouts say they kept confidential files on suspected molesters to protect children.
Charles Smith, attorney for the national Boy Scouts, earlier told jurors the documents helped national scouting leaders weed out sex offenders, especially repeat offenders who may have changed names or moved in an attempt to join another local scouting group.
Dozens of lawsuits have been filed against the Boy Scouts over sex abuse allegations, but judges for the most part have either denied requests for the documents - dubbed the "perversion files" by the Boy Scouts of America - or the cases have been settled out of court. The only other time the documents are believed to have been presented at a trial was in the 1980s in Virginia.
http://en.wikipedia.org/wiki/George_Alan_Rekers#Boy_Scouts_of_America_case.2C_1998
Excerpt:
Boy Scouts of America case, 1998
Rekers testified on behalf of the Boy Scouts of America in 1998 in defense of the group's policy on excluding homosexuals, arguing that it was justified because admission of homosexuals "would legitimize the value of homosexual behavior in the eyes of many of the Boy Scouts ... There would be more homosexual conduct or behavior by the boys in such troops."[34] He has acknowledged that his views are heavily influenced by religious concerns; as a member of the Southern Baptists, he believes that the city of Sodom was destroyed by God as a punishment for allowing homosexuality and that active homosexuals face "eternal separation from God", i.e. perpetuity in hell.[34]
http://www.greenpeace.org/usa/en/news-and-blogs/campaign-blog/palm-oil-giant-announces-plan-to-stop-forest-/blog/33258/
Excerpt:
http://www.sourcewatch.org/index.php?title=Palm_Oil
Excerpt:
Palm Oil in Girl Scout Cookies
One of the most infamous food that contains palm oil are Girl Scout cookies. Project O.R.A.N.G.S. (Orangutans Really Appreciate And Need Girl Scouts) began when two 11-year-old Girl Scouts from Michigan, Madison Vorva and Rhiannon Tomtishen, began a project about saving the orangutan to earn their Bronze Awards and learned about the habitat loss orangutans suffer due to palm oil plantations.[6] The girls then realized that palm oil was an ingredient in Girl Scout Cookies, and began a campaign to convince Girl Scouts USA to remove palm oil from the cookies. The girls partnered with Rainforest Action Network and the Union of Concerned Scientists. They even got their hero, Jane Goodall, to sign onto their efforts. After five years of campaigning, the girls achieved a partial victory, with a statement from the Girl Scouts, promising:- "The Girl Scouts said it has directed its bakers to use as little palm oil as possible, and only in recipes where there is no alternative. It wants its bakers to move to a segregated, certified sustainable palm oil source by 2015.
- "The Scouts will buy GreenPalm certificates to support the sustainable production of palm oil. The certificates offer a premium price to palm oil producers who are operating within best-practices guidelines set by the Roundtable for Sustainable Palm Oil, an organization of palm oil producers, consumer goods manufacturers, retailers, environmentalists and others."[7]
Excerpt:
Genetically Manipulated Canola
Seed Gets Loose In The Fields
http://www.sourcewatch.org/index.php?title=Palm_Oil_Production_in_Indonesia
Excerpt:
Palm Oil Production in Indonesia describes the impacts the production of palm oil is having on Indonesia, the world's largest producer. There are two separate oils derived from the African oil palm, each with unique properties and uses, palm oil (made from the fruit) and palm kernel oil (made from the seed). This article covers both oils. According to Rainforest Action Network:[1]
- "Palm oil is a globally traded agricultural commodity that is used in 50 percent of all consumer goods, from soaps and detergents to breakfast cereals and biofuels. Grown on massive plantations in tropical nations, mainly Malaysia and Indonesia, palm oil has been associated with rainforest destruction; threatened extinctions of animals, including orangutans; huge increases in greenhouse gas emissions; and gross human rights and labor violations."
Excerpt:
One alternative is palm oil, but palm is 51 percent saturated fat and many nutritionists are concerned that trading trans for palm is just trading one bad fat for another. High stearate soybean oil, which should be available in the next couple years, provides the needed functionality without the trans fat. Further, stearate is a saturated fat that has been shown not to raise cholesterol, so it is a healthier option than other high saturated fat oils like palm.The challenge in developing significant quantities of alternative oils is linking supply and demand. Alternative oils are more expensive to produce, so the supply chain won’t produce more than they think they can sell. Monsanto is committed to helping drive down some of the extra costs associated with these new oils, including improving the performance and ease of use on the farm and working with oil refiners to identify efficiencies in their operations.
http://www.ogilvy.com/About/Our-History/Corporate-Culture.aspx
Excerpt:
- this was David Ogilvy's ideal for Ogilvy & Mather. To accomplish it, he behaved as he wanted his company to behave. Thus, a corporate culture was born.
"Superior service to our clients depends on making the most of our people. Give them challenging opportunities, recognition for achievement, job enrichment and the maximum responsibility. Treat them as grown-ups - and they will grow up. Help them in difficulty. Be affectionate and human."
Some of our people spend their entire working lives in Ogilvy & Mather. We try to make it a stimulating and happy experience. We put this first, believing that superior service to our clients depends on the high morale of our men and women.
We help them make the best of their talents. We invest an awful lot of time and money in training — perhaps more than any of our competitors.
We treat our people as human beings. We help them when they are in trouble — with their jobs, with illnesses, with emotional problems, with drugs or alcohol.
We are opposed to management by intimidation. We abhor ruthlessness. We like people with gentle manners. We see no conflict between adherence to high professional standards in our work and human kindness in our dealings with each other.
We don't like rigid pecking orders. We give our executives an extraordinary degree of independence, in the belief that freedom stimulates initiative. We dislike issuing orders; the best results are produced by men and women who don't have to be told what to do.
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company — and above all, honest with consumers.
We admire people who speak their minds. At the same time we admire people who listen more than they talk, and make a real effort to understand views that differ from their own. Candor is a virtue; arrogance is not.
We admire people who work hard, who are objective and thorough. Lazy and superficial men and women do not produce superior work.
We are free of prejudice of any kind. The way up the ladder is open to everybody, regardless of religion, race, gender, or sexual preference. We detest nepotism and every other form of favoritism.
There are, however, limits to our tolerance. We have little time for:
- office politicians
- bullies
- paper warriors
- toadies
- pompous asses
- prima donnas
In promoting people at all levels, we are influenced as much by their character as anything else.
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
What most clients want most from us is great campaigns, with the spark to ignite sales and the staying power to build enduring brands. We put the creative function at the top of our priorities. The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
Many of our clients employ us in several countries. It is important for them to know that they can expect the same standards of behavior in all our offices. That is one reason why we want our culture to be more or less the same everywhere.
We try to sell our clients' products without offending the mores of the countries where we do business.
We try to create an atmosphere in which partnerships with our clients can flourish. We attach importance to discretion — clients don't appreciate agencies that leak their secrets. We do not take credit for our clients' successes. To get between a client and the footlights is bad manners.
We take new business seriously, especially new business from current clients. We have a passion for winning, but we play fair vis-a-vis our competitors.
We have a habit of divine discontent with our performance. It is an antidote to smugness.
We like reports and memos to be well-written and easy to read. We also like them to be short – and sent only to those who need to know what's in them.
We are revolted by pseudo-academic jargon like attitudinal, paradigms, demassification, reconceptualize, suboptimal, symbiotic linkage, splinterization, dimensionalization.
We ask our top people in every office to represent our industry in their communities, to grasp the nettle on difficult issues, and to make their voice heard in interviews, articles, and speeches.
We use the word partner in referring to each other. This says a mouthful.
Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are nine of them:
1. "Ogilvy & Mather — one company indivisible."
2. "We sell — or else."
3. "You cannot bore people into buying your product; you can only interest them in buying it."
4. "Raise your sights! Blaze new trails!! Compete with the immortals!!!"
5. "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles."
6. "Never run an advertisement you would not want your own family to see."
7. "The consumer is not a moron."
8. "Unless your campaign contains a Big Idea, it will pass like a ship in the night."
9. "Only first class business, and that in a first class way."
http://www.youtube.com/watch?v=JHYIGy1dyd8 (Please don't skip the ad if it is trailer for SafeHouse w/Denzel Washington and Ryan Reynolds.) ...cal
One Thing Leads to Another the Fixx
The deception with tact, just what are you trying to say?
You've got a blank face, which irritates
Communicate, pull out your party piece
You see dimensions in two
State your case with black or white
But when one little cross leads to shots, grit your teeth
You run for cover so discreet, why don't they:
Do what they say, say what you mean
One thing leads to another
You told me something wrong, I know I listen too long
But then one thing leads to another.
The impression that you sell
Passes in and out like a scent
But the long face that you see comes from living close
To your fears
If this is up then I'm up but you're running out of sight
You've seen your name on the walls
And when one little bump leads to shock miss a beat
You run for cover and there's heat, why don't they:
Do what they say, say what they mean
One thing leads to another
You told me something wrong, I know I listen too long
But then one thing leads to another
One thing leads to another
Then it's easy to believe
Somebody's been lying to me
But when the wrong word goes in the right ear
I know you've been lying to me
It's getting rough, off the cuff I've got to say enough's enough
Bigger the harder he falls
But when the wrong antidote is like a bulge on the throat
You runs for cover in the heat why don't they
Do what they say, say what they mean
One thing leads to another
You tell me something wrong, I know I listen too long
But then one thing leads to another
One thing leads to another (Repeat)
http://www.youtube.com/watch?v=JHYIGy1dyd8 (Please don't skip the ad if it is trailer for SafeHouse w/Denzel Washington and Ryan Reynolds.) ...cal
One Thing Leads to Another the Fixx
The deception with tact, just what are you trying to say?
You've got a blank face, which irritates
Communicate, pull out your party piece
You see dimensions in two
State your case with black or white
But when one little cross leads to shots, grit your teeth
You run for cover so discreet, why don't they:
Do what they say, say what you mean
One thing leads to another
You told me something wrong, I know I listen too long
But then one thing leads to another.
The impression that you sell
Passes in and out like a scent
But the long face that you see comes from living close
To your fears
If this is up then I'm up but you're running out of sight
You've seen your name on the walls
And when one little bump leads to shock miss a beat
You run for cover and there's heat, why don't they:
Do what they say, say what they mean
One thing leads to another
You told me something wrong, I know I listen too long
But then one thing leads to another
One thing leads to another
Then it's easy to believe
Somebody's been lying to me
But when the wrong word goes in the right ear
I know you've been lying to me
It's getting rough, off the cuff I've got to say enough's enough
Bigger the harder he falls
But when the wrong antidote is like a bulge on the throat
You runs for cover in the heat why don't they
Do what they say, say what they mean
One thing leads to another
You tell me something wrong, I know I listen too long
But then one thing leads to another
One thing leads to another (Repeat)
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